DeeBee’s Organics Expands into Target Nationwide

Huge congratulations to DeeBee’s Organics on its exciting nationwide expansion into Target stores!

What started as an innovative family brand has become a nationally recognized success story with products featured in Costco, Walmart, Kroger, Albertsons, Amazon, BJ’s, and now, Target. Read More


From Idea to Impact: Celebrating the Launch of the Indian As Apple Pie TV Series

At Advitam IP, one of the most rewarding parts of our work is seeing our clients bring their ideas to life in ways that make a lasting impact. Read More


Consumers Want Trust, Not URLs: Trademarks as the New Digital Identity

topics: MICHELE KATZ

Michele S. Katz, Founding Partner, and Noa Siskind, Associate, of Advitam IP LLC, USA, examine the changing landscape from domain-name centrality to trademark-backed ecommerce as consumers seek online trust. Read More


Slim claims: How GLP-1 marketing is testing the boundaries of the Lanham Act

topics: MICHELE KATZ

by Michele S. Katz, Advitam IP, LLC for the Pharmaceutical Trade Marks Group’s “Law Lore & Practice” publication, December 2025

Over the past couple of years, Americans in particular have watched the GLP-1 drug boom take over not only the pharmaceutical market, but the general consumer market as well. Read More