Consumers Want Trust, Not URLs: Trademarks as the New Digital Identity
Michele S. Katz, Founding Partner, and Noa Siskind, Associate, of Advitam IP LLC, USA, examine the changing landscape from domain-name centrality to trademark-backed ecommerce as consumers seek online trust. Read More
Slim claims: How GLP-1 marketing is testing the boundaries of the Lanham Act
by Michele S. Katz, Advitam IP, LLC for the Pharmaceutical Trade Marks Group’s “Law Lore & Practice” publication, December 2025
Over the past couple of years, Americans in particular have watched the GLP-1 drug boom take over not only the pharmaceutical market, but the general consumer market as well. Read More
AI or nay: Navigating trade mark challenges of generative AI in healthcare
by Michele S. Katz, Advitam IP, LLC for The Pharmaceutical Trade Marks Group’s “Law Lore & Practice” publication, May 2025
Artificial intelligence has crept into nearly every sector of the healthcare industry — from diagnostics and clinical decision-making to patient engagement and administrative workflows. Read More
IP Junkies Unite in Singapore!
The IP Junkies® and Advitam IP are thrilled to extend our heartfelt gratitude to all the incredible intellectual property professionals who joined us at the unforgettable IP Junkies event in Singapore on Sunday, May 14 at Ikigai Izakaya on the Riverwalk. Read More
Michele Katz represents Advitam IP at NAWBO Chicago’s 40th Annual Celebration of Achievement
After several years away, Michele Katz, Founder and Partner, recently represented Advitam IP at NAWBO Chicago‘s 40th Annual Celebration of Achievement Conference. The event, which took place at the Hyatt Lodge in Oak Brook, Illinois, celebrated the achievements of women entrepreneurs and business owners from across the country. Read More
